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Search Engine Optimization An Hour a Day Influence search engine results and bring targeted                                                                     traffic to your Web site with an hour a day of search engine optimization (SEO). Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for improving results. Their [...]

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Search Engine Optimization An Hour a Day

Influence search engine results and bring targeted                                                                     Search Engine Optimization An Hour a Day
traffic to your Web site with an hour a day of
search engine optimization (SEO). Drawing on years
of experience as successful SEO consultants,
Jennifer Grappone and Gradiva Couzin provide
detailed, practical, and often surprisingly simple
techniques for improving results. Their simple
strategies include setting SEO goals, site
optimization, developing and implementing a
strategy that might include both free and paid
efforts, and tools for monitoring trends,
measuring the competition, and tracking results.
Search Engine Optimization An Hour a Day n is a complicated process made so by the fact that Google, the number one search engine, has successfully kept its algorithms a deep, dark secret and continues to do so.

The book is divided into three parts: 1) Foundation, 2) Strategy and 3) Your SEO Plan. Foundation stresses the need to thoroughly understand what you want your website to do for you. Some people want to promote their businesses; but a surprising number just want to provide reliable information or publicize a provocative blog. Once you know what you want, you can start thinking about how to tailor your approach to SEO to meet those goals. Several downloadable worksheets are referred to, and the explanations on how to use them and how they are interrelated are clear and logical.

Search Engine Optimization An Hour a Day

Search Engine Optimization An Hour a Day

Many who read this book will be optimizing their own websites; but for those who are fortunate enough to have colleagues on whom they can draw, a number of suggestions for how to obtain their willing assistance are offered. There also is a 50-page chapter devoted to a four week plan on how to get ready to implement your SEO Plan.

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Search Engine Optimization An Hour a Day

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